You’re frustrated about how slow your business has been growing. You realize you offer a helpful and profitable item to clients, yet you haven’t seen the results you anticipated.
You realize that you need SEO and digital marketing services. After doing research and making some upgrades yourself, you understand that while you have the budget, the time necessary to improve your digital marketing is too much.
All things considered, you have a business to run.
Most small businesses cannot afford to employ an internal team of digital marketers. For those that can, the process of hiring, training, and goal setting alone is not only expensive, but it can also be overwhelming. So, you set out to hire an outside SEO company.
Being a savvy business owner, you go through an in-depth selection process and find the right SEO company for your business.
So How Do You Know If You Chose the Right SEO Company?
First, it is imperative to watch how dedicated your SEO organization is to your business. Each SEO organization will approach your business differently, and it’s important to know what they are doing at each step.
Positive SEO results do not happen overnight, especially in competitive verticals. In fact, in a recent Google video, they said it can take 4 to 12 months, for improvements in your website search ranking results.
If you are in a competitive industry and see amazing results in the first 1-2 months, chances are your SEO company is using unsustainable techniques. Then again, results do not take over a year. If you hear this, there is trouble.
Results, even in competitive industries can be realized. An effective SEO company should provide you with short-term and long-term strategies. They should provide you with keywords to target, on-page SEO recommendations, and a backlink strategy.
Get a free website report to see how your site is currently performing.
So, let’s discuss what you should expect from your SEO company to make sure they are keeping you informed.
An Introductory Meeting
When you chose an SEO company to run your business’ digital marketing, you should have an introductory call. They’ll also use this opportunity to ask you more questions about your company and your digital marketing goals. Provide as much information as possible. They’ll also mention what you can expect when working with them. Be sure to ask questions!
For most business owners, knowledge of SEO and how SEO agencies work are limited and often well off the mark. As they communicate what you can expect from them, you should make sure they recognize what your expectations are for them. Give them a chance to clarify things you don’t understand.
It’s also important to understand that you were likely given generalities and some generic strategies in the sales process. During this meeting, your company will have taken a closer look at your website and therefore may have some different suggestions.
Your first meeting is critical for a successful partnership. Use this time to reconcile any differences and understand the best strategy to achieve your digital marketing goals. Asking detailed questions and expressing any concerns you have is most important for you. So, be sure to come to this meeting prepared with a list of things to cover and make sure they can answer them all.
Initial SEO Audit
Your SEO agency will require restricted access to your reports and dashboard in your Google Analytics account. The SEO agency will probably have other tools and programs that will analyze the SEO strength of your site. The turnaround time for an SEO audit will depend upon the size and complexity of the site. The more web pages you have, the longer it will take.
Once the report is complete, an SEO audit review call should occur. During this meeting, they should cover the results in detail with you. The goal of this call is to cover all observations, suggestions and provide a clear path to success.
Be active during these calls. A screen share call with you and your team is the most effective method for review. Depending on the kind of agreement you have, you will either get an email with the report and step-by-step directions on how to implement. Or, if they have access to your website, a timeline of when they will be corrected.
Communications and Check-Ins
A decent, solid, trustworthy SEO agency won’t simply dump you with a rundown of “to-dos”. So, your SEO agency should always be accessible to answer any questions you have.
Furthermore, you should receive regular reports showing you how things are going. Transparency is critical. They need to keep you updated about their strategies, activities, and results.
Updates should include changes and what is not working. SEO for small business is ever-evolving, as a result, expect your SEO company to work with you on new strategies during the life of your contract.
You’ll know you made the right choice if your company is transparent, keeps you regularly informed and establishes clear communication over the length of your contract.
At Monopoly Digital Marketing, we focus on your company’s success. We bring a tactical approach to your digital marketing needs. Our local SEO services for small businesses place the focus on generating ROI and less on vanity results. We love helping small businesses crushing the competition with effective internet marketing strategies that work.
We realize that SEO is always changing and that there is no shortcut to SEO success. Most businesses can’t keep up with the consistent changes and work need with successful internet marketing. Let us take the SEO load off your shoulders so you can focus on what you do best.
To learn more about how we can help your business win online or what you can expect by working with us, get in touch with us today.