For the Health & Wellness industry, reputation and easily being found online are critical. Island Therapy had been in business for years and built a base of loyal and repeat customers. After a successful local SEO and review management campaign, they were ready to update their web design.
Challenge/Goal
We know that an astonishing 63% of website traffic in 2018 was generated from a mobile device, up from 57%. And 89% of people are likely to recommend a brand after a positive brand experience on mobile. The challenge to help Island Therapy was clear; improve desktop and mobile experience to improve search rankings and increase traffic.
Solution
First, we got to work on the website design. Understanding that user experience and content drives conversion, our web design team worked hand-in-hand with our content writers to create the perfect match. Then, we got to work on the website. Search engine rankings love fast loading times and quality content. So, we improved speed optimization load times for both mobile and desktop.
Results
- Website traffic up 25% in 30 days
- Top 3 listing in Google Map Search
- Online bookings increased by 32%