It’s more than just content.
It’s a smart marketing campaign.
Content marketing creates a subtle connection between a prospect and your brand. The prospect is put in a so called, presale mode without even being aware of it.
However, to achieve that effect, you need to be compelling to capture an audience and create a true call to action.
We deploy smart content marketing because native marketing simply isn’t enough.
Partnering directly with you, we will produce content that increases traffic, brand awareness, and conversions. We use articles, landing pages, graphics and interactive material to produce exactly what you need to hit your goals and accomplish your objectives.
Content Marketing Capabilities
- Research & Ideation
- Content Creation
- Performance Tracking
- Promotion
Research and Ideation
This first step is to research your topic. Many times we will start with interview questions in order to gain a better understanding of your topic or industry.
We then take a perfect mix of analytics, research and creativity to deliver what your audience wants. We build campaigns that work, then we test, optimize and edit to perfect the campaign. This type of promotion plan results in high traffic.
Content Creation
Online audiences demand engaging, eye catching designs. Whether it be infographics meant to increase subscribers, or lead-generating interactive media, our team stays on top of cutting edge design practices, while taking care to preserve your brand’s unique feeling and style.
Performance Tracking
Once live, we closely monitor its performance across all channels. Using cutting edge tracking tools, we help you reach an increasing number of prospects. Our goal is to improve all levels of your business, such as building awareness, conversion and customer retention. Our reporting focuses directly on the metrics you care most about.
Promotion
Content marketing material, like any other promotional asset for that matter, is only effective if it reaches its target audience. We make sure you reach your target audience to get views, clicks and produces sales.