“…more people own a cell phone than a toothbrush?
Like it or not, the internet is changing how businesses grow. Did you know that worldwide, more people own a cell phone than a toothbrush? (Consumer Technology Association, 2015) More so, 63% of website traffic in 2018 was generated from a mobile device, up from 57%. And this trend is only growing. In short, your business needs mobile optimization.
But don’t take my word for it, let’s see what search engines think about mobile sites.
If you haven’t heard, Google rolled out mobile-first indexing in March 2018. What does this mean? It means they are crawling mobile versions of websites for rankings, not your desktop version. And as we shared in our Top 5 Big SEO Tips for 2019, a 5 second load time earns you a 90% bounce rate. (Bounce rate is the percentage of visits in which a person leaves your website from the landing page without browsing any further)
So, are you one of the 90% of business owners that think your website is mobile ready? Have you personally tested this? Your results might shock you. Later in this article, I will share what the reality is for online websites.
Unsure If Your website is Mobile Ready?
Visit Think with Googleand Google Page Speedto see how you are doing. Don’t forget user-experience on mobile devices. A fast loading wall of text won’t help drive your conversions. Web optimization goes beyond fast load times.
Still Unsure If Web Optimization Is A Wise Investment?
To help you in your decision, we have a created a list of 5 benefits of mobile optimization. But before we dive into those, here are a few statistics that we know will surprise you.
- 51% of customers say that they use mobile devices to discover new brands and products (BrightEdge, 2017)
- 69% of smartphone users also say that they are more likely to buy from companies with mobile sites that easily address their questions or concerns (BrightEdge, 2017)
- 46% of people say they would not purchase from a brand again if they had an interruptive mobile experience (Google, 2017)
- 80% of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions. (Google, 2018) Over
- 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018)
5 Benefits of Mobile Optimization
#1 Improved User Experience
Content Marketing is, in fact, a small business’s best friend. That weekly blog you have been ignoring might be the one thing your business is missing. Producing tips, tricks, and insights have catapulted hundreds of startups into successful ventures.
Have you ever clicked a link on your mobile device and presented before you are an unorganized mess of a web page? If a user cannot easily browse and read your content from their mobile device, they will leave. Did you know 60% of mobile users have reported issues while browsing in the past 12 months?
We know user experience is most important for search engines. Mobile optimization not only makes it easy for your audience to learn about you, but it also drives engagement and thus conversions.
Here is a great infographic to help you prioritize how to design your website.
#2 Faster Websites Equals High Ranking – SEO
As we shared above, with the rollout of mobile-first indexing speed now impacts your search rankings. Slower websites carry a high bounce rate, low engagements and as a result, they get left behind.
Even if you are in a highly competitive industry, fast load times and mobile-friendly web design is that much more important. User expectations remain the same and do not change. I mentioned earlier that 90% of businesses are mobile ready. In truth, the actual average is 1 out of 3 websites are mobile optimized.
But this trend is changing. And fast. We can expect that by the end of 2019, most businesses will have converted.
As you build out your online marketing strategies, speed and web design are equally import to on-page SEOand content.
#3 Increased Conversions
46% of people say they would not purchase from a brand again if they had an interruptive mobile experience (Google, 2017). The challenge is that capturing a user’s attention is limited. The longer a user is on your website and content, the more likely they are to return and convert.
A well-balanced website that is equally fast as it is user-friendly will lead to a positive mobile experience.
#4 Brand Loyalty and Recommendations
Is your marketing budget limited? You’re not alone most small businesses are as well. PPC is effective but can be very expensive. So how can you compete? The answer is referrals, social shares, and online reviews.
According to Google, 89% of people are likely to recommend a brand after a positive brand experience on mobile. Investing in a web design that is responsive, engaging and full of quality content are keys to your success.
#5 Competitive Advantage
There is an incredible amount of businesses that to this day do not have a website. Furthermore, with 1 in 3 optimized for mobile devices, there is a real competitive advantage here. It is safe to assume that some industries are either more or less progressive with mobile optimization. We recommend visiting and testing the websites of your competition.
What is clear, whether your industry has adapted and converted or they have not you stand to gain more than you will lose. More importantly, building your online presence to engage and grow customers will produce real results.
With search engines placing more focus on mobile content, your business needs to convert. Mobile usage is only increasing as are user expectations. Having a seamless experience regardless of device type is a top priority. Responsive web designs, smart and engaging content with high-quality images all help keep you ahead of the curve.
Mobile optimization is a necessity. If you want to rank and engage your users, or both, mobile optimization is an absolute necessity. Mobile-first indexing was made this year, that update alone is growing in significance.
Do more than just the basics. Meeting all of Google’s baseline requirements for mobile-friendly sites is a great start, but if you want to succeed with user experience, you’ll have to do more.
Responsive design is Google’s solution of choice. If you’re just now optimizing your site for mobile, this is the way to go.